Vida & The Vault

Spaces in the City planned to convert the ground level of the historic Holston Bank into a pan-latin restaurant and the lower level into a 1920s inspired cocktail bar. We were tasked with creating two sister brands with their own spirit, celebrating art deco style. We were inspired by deco travel posters for Latin America for Vida. Design elements were taken from the stair railing and plaster detailing in the space. We tied the two brands together with typography and gold in the color palettes. For The Reserve membership program, we came up with an antique safe deposit box key as their proof of membership.