BRAND STRATEGY
LOGO + IDENTITY DESIGN
PRINT MATERIALS
WEBSITE DESIGN + DEVELOPMENT
COPYWRITING
CREDITS
PHOTOGRAPHY: PAUL MILLER, THE BLOUNT PARTNERSHIP
Townsend Tourism approached us to develop a unique brand and website for their lovely mountain town. We aimed to position Townsend as a peaceful, all amenity travel destination in its own right, but also as a quiet and affordable “base-camp” for all kinds of Smokies visitors. We focused on authenticity, bringing forth a slightly historic look with a lot of charm to position the town as a different experience from what is found in Gatlinburg and Pigeon Forge.