NAMING + BRAND STRATEGY
LOGO + IDENTITY DESIGN
PRINT MATERIALS
SIGNAGE
WEBSITE DESIGN + DEVELOPMENT
The Daniel, originally a garment factory in the late 1890s, is now retail space and upscale apartments with a minimalist style, allowing the textures of 100+ years to shine. The logotype is a custom 1890s inspired script, reminiscent of a needle and thread. Brand motifs and typography were pulled from industrial sewing ephemera, all implemented in a minimal way to reflect the interior aesthetic.
“The team at Robin Easter Design was able to integrate my priorities into a comprehensive design package which carries a consistent, bold, and memorable theme throughout. From font and color selections to original artwork and web design, the project meets all of my expectations, and I’m confident it contributes to the continued success of my business. I’m looking forward to my next project with Robin and her team.”
— JON CLARK, BRIGHTON DEVELOPERS
