The Best of Tennessee is a bi-partisan organization who’s mission is to bring about more effective government by bringing the Tennessee legislature back to the middle and away from extremism. They wanted a contemporary brand that would stand apart from typical political branding. For the logo we created a modern version of the state of Tennessee that is also a ribbon, representing the best. A bold gradient of red and blue blending to form purple is the primary motif of the brand.
“Working with Robin and her team was a pleasure. They took the time to get to know our work and our goals, incorporating their own creative ideas into what we were trying to achieve. It was a true collaborative process that’s elevated our online presence.”