Tellico Goods & Gear

Downtown Tellico Plains, the basecamp for Cherokee National Forest adventures, inspired the owners of Tellico Goods & Gear to transform a dormant historical building into a vibrant destination. Our branding process aimed to create a modern yet nostalgic experience, starting with a vibrant yellow inspired by local goldenrod to contrast with the historic industrial backdrop. We incorporated modern illustrations of outdoor activities and vintage-style letterpress type to evoke the feel of an old general store. The result was a blend of past and present, filling the store with thoughtful, warm details that celebrate the unique offerings of Tellico Plains.