Old City Athletic Club

Old City Athletic Club
LOGO + IDENTITY DESIGN
SIGNAGE
PRINT MATERIALS
WEBSITE DESIGN + DEVELOPMENT

This community-oriented gym in the Old City offers group classes, personal training, and state-of-the-art equipment. We were approached to create a brand that would stand out in the typical commercial gym market. The client asked for a turn of the century fitness club vibe. We were inspired by the ancient Greeks, who championed physical fitness and strength. Bringing in this reference to classical antiquity, we leveraged an early 20th century illustration of a mythological winged bull for the mark. The bull gives the brand an established and distinguished look strong enough to stand alongside the late 1880s building where the gym is located.

Old City Athletic Club
Old City Athletic Club
Old City Athletic Club
Old City Athletic Club
Old City Athletic Club
Old City Athletic Club

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