
BRAND STRATEGY
LOGO + IDENTITY DESIGN
DIGITAL + PRINT MATERIALS
ILLUSTRATION
WEBSITE DESIGN + DEVELOPMENT
CREDITS
VIDEO: LOCH + KEY
PHOTOGRAPHY: SHAWN POYNTER
To boost the Knoxville Police Department’s recruiting efforts, we collaborated with Ackerman Marketing & PR to implement a new brand identity and marketing campaign. To solidify their reputation as a safe and supportive community pillar, our approach features engaging messaging, bold graphics, and relatable faces as the core elements, while modern interpretations pay homage to classic police force memorabilia. We brought in Loch + Key to create an engaging community oriented video to entice new officers. KPD was so thrilled with the identity for recruiting they asked us to apply the branding to KPD as a whole. To enhance and unify their digital presence, we designed and developed a fresh new website for the department.
“Robin Easter Design has been an incredibly valuable partner that has consistently delivered a first-class product for our organization, including among the most professional websites for a law enforcement agency anywhere in the country. The quality of their work and personalized customer service are second to none.”
— SCOTT ERLAND, KNOXVILLE POLICE DEPARTMENT







