Knox Whiskey Works

Knox Whiskey Works is proud to be Knoxville’s first whiskey distillery. To give the brand a distinct local flavor, the typography was heavily influenced by historic sign painting on Jackson Ave, where the distillery is located. It was a booming economic corridor with wholesalers, warehouses, industry and plenty of saloons. We paired this with bold color to give the brand a new modern style to stand out on store liquor shelves amongst typical whiskey labeling.