Knox Whiskey Works

Knox Whiskey Works
BRAND STRATEGY
LOGO + IDENTITY DESIGN
PACKAGING
SIGNAGE
MERCH
ILLUSTRATION
COPYWRITING

Knox Whiskey Works is proud to be Knoxville’s first whiskey distillery. To give the brand a distinct local flavor, the typography was heavily influenced by historic sign painting on Jackson Ave, where the distillery is located. It was a booming economic corridor with wholesalers, warehouses, industry and plenty of saloons. We paired this with bold color to give the brand a new modern style to stand out on store liquor shelves amongst typical whiskey labeling.

Knox Whiskey Works
Knox Whiskey Works
Knox Whiskey Works
Knox Whiskey Works
Knox Whiskey Works
Knox Whiskey Works
Knox Whiskey Works

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