
LOGO + IDENTITY DESIGN
PRINT MATERIALS
WEBSITE DESIGN + DEVELOPMENT
CREDITS
PHOTOGRAPHY: INSIDE OF KNOXVILLE
Inside of Knoxville is a local blog run by Alan Sims who gets the inside scoop on what’s happening in the city. His existing blog was extremely popular in the community and ready for a strong brand identity to reflect the quality of his content. Taking the concept of finding the latest in the city, we feature a magnifying glass searching within the word Knoxville that also doubles as the Sunsphere or a location pin. Alan requested a classic blog layout with ads running down the side. We wanted the site to feel like a professional news site, but with a touch of charm and personality.



