BRAND IDENTITY DESIGN
ILLUSTRATION + ANIMATION
PRINT MATERIALS
WEBSITE DESIGN + DEVELOPMENT
CREDITS
PHOTOGRAPHY: BOY SCOUTS OF AMERICA
The Great Smoky Mountain Council is our local council within the Boy Scouts of America (BSA). The main goal of the project was to create a robust website, completely revamping what was existing and combining a few websites into one. They were also looking for a unique brand that would work within BSA, but feel more inviting and less corporate. We drew upon the charm of the patches as a brand motif and incorporated custom illustration to appeal to all age groups from the youngest Cub Scouts all the way to alumni.