
NAMING + BRAND STRATEGY
LOGO + IDENTITY DESIGN
SIGNAGE
PRINT MATERIALS
ILLUSTRATION
WEBSITE DESIGN
COPYWRITING
Downtown Knoxville Central Business Improvement District (CBID) was in need of a brand refresh and struggled with the organization’s long name and how to promote the district. The CBID name was beyond clunky, and much like the old logo, it did not adequately represent downtown’s vibrant, welcoming environment and independent spirit. We proposed a name change for the organization to simply Downtown Knoxville Alliance, and introduced a logo that is more in keeping with downtown’s dynamic and multifaceted personality.
“Highly recommend the team at Robin Easter Design! Their understanding of the local market and amazing creative team helped us define and execute a complete brand design and strategy for Downtown Knoxville and the Downtown Knoxville Alliance. From discovery and focus groups, through concepts, design and development of clear messaging and ongoing strategy, the process was enjoyable, on time, on budget, and professionally executed. Above and beyond what we expected!”
— ROBIN THOMAS, DOWNTOWN KNOXVILLE ALLIANCE

















