Maker Exchange

NAMING + BRAND STRATEGY LOGO + IDENTITY DESIGN SIGNAGE + MURALS PRINT MATERIALS ILLUSTRATION WEBSITE DESIGN + DEVELOPMENT ART PROCUREMENT COPYWRITING MAKEREXCHANGEKNOX.COM CREDITS PHOTOGRAPHY: RED, SHAWN POYNTER, JOE THOMAS Maker Exchange is a restaurant and bar, coffee shop, private events space and shoppable Curio of ever-changing maker work. Robin Easter Design was hired by Rockbridge to consult and coordinate with […]
Vow’d

LOGO + IDENTITY DESIGN LABELS + PACKAGING ILLUSTRATION + ANIMATION DIGITAL + PRINT MATERIALS WEBSITE HOMEPAGE RESKIN CREDITS MODEL PHOTOGRAPHY: VOW’D National bridal retailer Vow’d strives to provide every bride with a beautifully crafted dress at an honest price and a shopping experience that’s uncomplicated and fun. While many bridal shops go for understated and […]
Wild Love Bakehouse

LOGO + IDENTITY DESIGN PRINT MATERIALS SIGNAGE ILLUSTRATION WEBSITE DESIGN + DEVELOPMENT WILDLOVEBAKEHOUSE.COM For Wild Love Bakehouse, the branding process embraced the bakery’s spirited, inclusive essence with vibrant mid-mod colors and playful typography. The hand-drawn croissant logo symbolizes handmade goodness, complemented by sweet illustrations that embody their commitment to fun, local flavors and the highest […]
Hedstrom

LOGO + IDENTITY DESIGN PRINT MATERIALS WEBSITE DESIGN + DEVELOPMENT HEDSTROMDESIGN.COM For Hedstrom’s website, our design process focused on creating a space that allows their landscaping design to shine. We complemented their thoughtful designs with attention to fine details, ensuring a clean flow and ample breathing room, ultimately highlighting the beauty and precision of their work. […]
Downtown Knoxville Alliance

NAMING + BRAND STRATEGY LOGO + IDENTITY DESIGN SIGNAGE PRINT MATERIALS ILLUSTRATION WEBSITE DESIGN COPYWRITING Downtown Knoxville Central Business Improvement District (CBID) was in need of a brand refresh and struggled with the organization’s long name and how to promote the district. The CBID name was beyond clunky, and much like the old logo, it […]
NavSav

NAMING + BRAND STRATEGY LOGO + IDENTITY DESIGN DIGITAL + PRINT MATERIALS SIGNAGE WEBSITE DESIGN + DEVELOPMENT ILLUSTRATION + ANIMATION COPYWRITING A new insurance company came to us looking to stand out in a very crowded industry. To avoid typical corporate insurance vibes, we developed a modern, colorful brand with an independent spirit. NavSav’s brand […]
Seven Islands State Birding Park

LOGO + IDENTITY DESIGN SIGNAGE PRINT MATERIALS ILLUSTRATION Seven Islands State Birding Park, a premier birding destination, sought to engage visitors of all ages through interpretive signage. We featured custom illustrations of the birds with dimensional layering of wood, rusted steel and colorful sign panels to add texture and play to the barn walls. The […]
Two Bikes

LOGO + IDENTITY DESIGN SIGNAGE + MURALS PRINT MATERIALS ILLUSTRATION Knoxville’s friendliest bike shop is also a force to be reckoned with in its community give-back mindset. The brand needed to feel friendly and approachable for even the most novice of bikers. The singularity of the bright blue gives strong brand recognition while playful type […]
Black Lillies

DIGITAL + PRINT MATERIALS WEBSITE RESKIN THEBLACKLILLIES.COM The Black Lillies wanted a retro collage approach to their album Stranger to Me. The bright up-beat nature of the music came through in the color palette. The surrealist album art was inspired by the album title and imagery conjured by common themes in the lyrics. We chose […]
Peter Kern

LOGO + IDENTITY DESIGN PRINT MATERIALS ILLUSTRATION CREDITS PHOTOGRAPHY: RED, SHAWN POYNTER, PETER KERN LIBRARY Peter Kern Library is a speakeasy in The Oliver Hotel, located in the original Kern’s Bakery building built in 1875. The hotel established the theme of a library, with menus built into old encyclopedias. We illustrated a portrait of Peter Kern […]