WHO WE ARE
Robin Easter Design is a team of seven. As a custom design studio we think we’re just the right size. We are small enough to make it personal. You communicate directly with the designer creating your work, not through layers of executives or project coordinators. And, we’re large enough to be nimble. We can add extra talent to your team when you have unanticipated needs, and we can bring extra eyes to projects as needed, giving your work the benefit of multiple perspectives.
Our clients tell us that we’re comfortable to work with. We take that as the greatest compliment. Creating great work shouldn’t be intimidating or frustrating to you. It’s our job to translate your words, goals and aspirations into the right communications tools. Nothing about the process should be mysterious but, when done well, the results should be magical.
Robin Easter Design has been in business for more than 27 years, which we think speaks volumes to the quality of our work and the great relationships we’ve formed with our clients.
Robin Easter PRINCIPAL / CREATIVE DIRECTOR
As principal and creative director, Robin has conducted business in Knoxville Tennessee for over 25 years. Key to her professional longevity is sharp intuition for discovering talented designers and providing them with an environment in which they can do their best work. Robin and her designers are committed to the philosophy that excellent service and communication are as important as good design. This commitment has forged strong relationships with her clients and suppliers, many of whom have been with her for over 20 years.
Robin holds a Bachelor of Fine Arts in Graphic Design from the University of Tennessee and is a member of AIGA (American Institute of Graphic Arts). She was the first designer in the state of Tennessee to be inducted as an AIGA Fellow, an award given to those who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community.
Robin also has served as adjunct professor of graphic design at the University of Tennessee and on the Advisory Board for the Pellissippi State Graphic Design Department. She has participated on UT’s graphic design faculty selection committee and is often asked to judge design competitions and critique design classes.
Core to her success has always been Robin’s commitment to give back to the community in which she lives and works. She volunteers her time to organizations that work to improve the community, such as Legacy Parks Foundation, Knox Heritage, Historic Old City Neighborhood Association, and Henry’s Fund.
Robin works directly with all clients – defining their needs, developing the solutions and coordinating the creative work of her team.
Benjamin Finch LEAD WEB DEVELOPER / DESIGNER
Benjamin graduated top of his class with a BFA in Graphic Design from the University of Tennessee, and was awarded the Buck Ewing Scholarship Endowment. His work has been published in Logo Lounge Book 6 and in AIGA Tenn Show Awards.
Benjamin is innovative, organized, productive—and just an all-around great guy!
Whitney Sanders ART DIRECTOR / DESIGNER
With experience in both visual and performing arts, Whitney came into design with a love for all aspects of art. This dimensionality is why she enjoys working in every medium, whether it be print, web, or more hands-on mediums like drawing and painting. Her approach to design is both artistic and methodical, merging system with design to create unique projects with precision and elegance. She is especially strong in brand development and execution. As art director, Whitney oversees the design direction of each project. While she allows designers to explore their own ideas, her expertise ensures consistency and quality throughout the studio.
Whitney graduated Summa Cum Laude with a BFA in Graphic Design from the University of Tennessee and from the Chancellor’s Honors Program. She received scholarships covering 100% of her tuition and was honored in many ways, including reception of the highest honor in her field: the Dille Award for Best Undergraduate Work in Graphic Design in the UT Student Art Competition. She was named Most Outstanding Graduate in Graphic Design in her graduating class.
Whitney’s work has been recognized in Print Magazine’s Regional Design Competition and the AIGA Tenn Show. She received a National Addy for her work on the Tennessee Theatre book.
Joyanna Hirst DESIGNER
True to her name, Joyanna brings passion and joy to design work! She is tremendous at creative problem solving, conceptual exploration, and technological innovation. Energized by the vast possibilities of web design, she dedicates herself to finding solutions that powerfully promote the businesses and specific purposes of each client. Constantly using the touchstone of her clients’ philosophy, uniqueness, spirit, and mission, she tailors charming, memorable, highly effective designs for them.
Joyanna graduated Summa Cum Laude from Pellissippi State Community College with an associate’s degree in Communication Graphics Technologies. During her time at Pellissippi State, Joyanna was recognized by her professors with the Who’s Who Among Students Award and was also recognized by AIGA with their prestigious Leadership Award. Her professional work recently received two ADDY Awards for print and website design.
When not designing, Joyanna enjoys gardening, making models for 3D printing, painting, and helping her husband with his vintage game store.
Maddie Lane DESIGNER
Maddie is a talented designer whose contributions to the studio were felt immediately. Her approach to design is simple and elegant, matching her approach to life. She sees Graphic Design as an art form that fits her personality and matches her strengths, constantly challenging her to think, learn, and evolve. Her love for design is in the finessing of type, the subtle joy of the right paper, and the conceptual backing for even the tiniest element – there is a magic in the perfection of the details. She believes that the attention to those details is key to both excellent design and service.
Maddie is also a seasoned professional photographer who captures stunning imagery through the lens. The studio is thrilled to have her technical skill and passion for photography on the team.
Maddie graduated Magna Cum Laude from the University of Tennessee with a BFA and has won local and regional Gold American Advertising Awards for her branding and collateral work.
Caroline Herron OFFICE MANAGER / PROJECT MANAGER
Caroline brings to the team a solid background in customer service and project coordination, but she evolved from a history in Studio Art. A perfect fit for Robin Easter Design, she is able to blend her aptitude for organization with her creative abilities. She helps coordinate projects and supports the client, designer, and vendor while managing schedules and budgets. She is also a designer and jumps in on projects when needed. She takes good care of our clients and keeps the studio running smoothly.
Caroline graduated from The University of Tennessee with a BA in Studio Art and received her Associate of Applied Science Degree in Communication Graphics Technologies from Pellissippi State.
WHAT PEOPLE ARE SAYING
We love our clients and couldn’t be more grateful that most of our work is by referral. Below are some of the wonderful things people have said about us.
“Robin Easter design makes us look better than we deserve. They have taken us to a new level, and every product they’ve produced has made us proud to have our name on it.” — Rick Dover, Dover Development
“Robin Easter Design created an award-winning, visually stunning, and heirloom-quality book for the Tennessee Theatre. Project Lead Whitney Sanders was easy to work with, thorough in her approach and communication, and perfectly captured the magnificence and opulence of the historic movie palace and its eight decades of fascinating history in this book. I couldn’t be happier with the end result and would highly recommend this firm for any design project, large or small.” — Becky Hancock, Historic Tennessee Theatre Foundation
“The quality and timeliness of work they produce is outstanding…It’s not everyday that you find a team that is willing to research your model, mission, and philosophy to ensure they convey the love and compassion you have for your residents and the industry that we have the opportunity to serve…We are extremely proud to partner with Robin Easter Design on all of our current and future projects. This amazing and talented group of individuals is setting precedence in Graphic Design, and I can’t wait to see what they will create next.” — Christina Trentham, Senior Solutions Management Group
“I don’t just love it, I truly feel like it’s a remarkable display of design intuition and execution. Sensitive to narrative, aim, and tone of the piece, conveying a narrative within itself, and yet not overburdened or overreaching. It’s a pretty damn stunning piece of work.” — Don Chaffer, River & Rail
“I want to let you know what a phenomenal job Benjamin did on my Website tweaks. His designs are superb, his communication is excellent, and his flip time is very quick. I appreciate your team, and all the help you provide to position ReGenerations as a top notch brand.” — Jessica Strang, ReGenerations
“Robin Easter Design is a family of professionals who listen to the clients desires, explore the possibilities within budget constraints, and put forth one-of-a-kind, long lasting, universal creative designs. In short, they take pride in their work that anyone can see.” — Caroline Grimm, Crescent Bend House & Gardens
“Our work with Robin Easter Design helped transform our brand identity and on-line image. We are now able to attract supporters to a website that is both beautiful and engaging. It allows us to communicate our mission visually while engaging new donors and customers. Plus, our staff can easily update the website content, which is important when working with with non-profit marketing budgets. We always say that Robin and her team make us look beautiful.” — Kim Trent, Knox Heritage
We’re grateful that our clients are not the only ones pleased with our work. Our studio has been recognized regionally and nationally.
AIGA Fellow Award
AIGA Tenn Show
American Advertising Federation
American Institute of Graphic Arts
Greater Knoxville Advertising Club
International Association of Film Commissions
International Festival and Events Association
Public Relations Society of America
Southeast Regional Advertising Club
Printing Industry of the Carolinas
Best of Business Card Design 9
LogoLounge Book 6
LogoLounge Book Master Library